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Lighting Technologies International Group of Companies has changed the corporate style

5 December 2012 Category: Company Author: Maria Popova
Lighting Technologies

Dear Ladies and Gentlemen!

Please be kindly informed that starting from November 1st, 2012 Lighting Technologies International Group of Companies has changed the corporate style. The Company strives to present its new brand in the market by offering high-technological products as well as by rebranding. The concept of the updated company style was created together with the company «i+o Industrieplanung + Organisation GmbH & Co. KG», one of the leading advertising agencies in Europe.

The main reason of changes is the company’s active growth. The previous corporate style was developed six years ago and was extremely important in creating the image and brand recognition at that time. However, the reached level and presence at new markets have required revolutionary changes of the company style and the creation of universal brand, unique and understandable for multilingual customers.

The logo re-design and changing of the corporate style caused by the qualitative changes in the company during the last years: appearance of new company structures, developing of customers’ data base, increasing the number of services as well as the geography of activity.

At the moment the brand of Lighting Technologies has been totally changed, we also hope that our new company style will be seen as unique, optimistic and recognizable, new brand attributes will be taken as the integral part of our company impression in many years.

The new brand of Lighting Technologies Company represents the leadership, dynamic and innovative business vision, new look and creativity of technical design. The external changes – new logo, new company style, range of colors, special print and show - rooms’ decoration are the reflections of the large-scale internal changes running in the company.

We hope, customers and partners will like our new style and it will be an absolute advantage in developing our beneficial cooperation, future growth and partnership in business.

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